Pragmatic
New York

Pragmatic is a globally operating technology and design studio, creating forward-thinking products and websites for venture-backed startups and pioneering institutions.

WorkOur work combines strategic thinking with intuitive visual language to develop solutions that respond to real-world challenges.

View all projects
Off-Menu MagazineE-Commerce
Off-Menu Magazine

We designed and developed a headless commerce experience for Off‑Menu Magazine, migrating from Webflow to Shopify while preserving the editorial standard and storytelling the brand is known for. We implemented a Sanity-based CMS to support separate workflows for the editorial and technical teams, and added integrations that streamline operations and elevate how an independent magazine runs day to day.

Design

Product Strategy, Information Architecture, User Experience, User Interface

Development

Headless Shopify Build, Custom Frontend, CMS Architecture

Automation

Editorial & Ops Integrations, Workflow Automation, System Integrations

Her Way HealthDigital Health
Her Way Health

We redesigned Her Way Health’s digital experience by building on top of their existing WordPress site and rethinking the customer journey around new offerings. We structured and designed distinct flows for telehealth versus in-person appointments, making it easier for patients to understand the options and take the right next step. The result is a more modern, cohesive women’s health brand experience that supports growth across services.

Design

Customer Journey Mapping, User Experience, User Interface

Development

WordPress Development, Site Restructure

AI Test PrepEdutech

We designed an MVP learning platform that rethinks traditional online SAT/ACT prep as an AI-powered experience. Instead of static practice and generic scoring, the product delivers feedback and insights on student strengths and weaknesses, supported by analytics and AI-driven guidance. We also designed multi-tenant access for parents, students, and teachers, so each stakeholder has the right view of progress and next steps.

Design

Product Strategy, Information Architecture, User Experience, User Interface

Development

MVP Platform Architecture, Role-Based Access, Dashboard & Analytics

AI

Prompt Engineering, Feedback Workflows, Insight Generation, Evaluation & Iteration

ServicesWe are focused and opinionated with projects we get involved in, and build deep vertical expertise within our domains.

See our services

ContactWe're always looking to start new conversations.

More contact information

To kick off a new project, enquire about a service or to simply just get in touch, please use our contact details below or our enquiry form.

Sign up to our newsletter